Functional AI Sessions
A 200-level AI learning series for functional leaders across our Communities. Each session is recorded, broken into focused modules, and packaged with take-home materials your team can put to work.
Organized by function.
AI Systems for HR
The practical applications of AI to transform HR operations and workflows.
AI for New Business & Growth
Build three workflows, customized specifically to the way PR agencies win and grow business.
AI-Driven Measurement
In an environment where narratives spread and mutate across platforms and systems, agencies must move beyond traditional reporting.
Leading the AI-Powered Agency
AI is compressing timelines, changing staffing models, and redefining value in professional services.
Built for senior agency leaders.
AI is reshaping the agency business model, from how firms generate demand and staff teams to how they measure outcomes and communicate value to clients. For PR agencies, the challenge is determining how to integrate AI into the agency operating model in ways that strengthen differentiation, protect margins, and deepen client trust.
These sessions are designed for senior agency leaders who already have baseline familiarity with AI and are now focused on practical implementation, strategic implications, and leadership decision-making.