Functional AI Sessions
A 200-level AI learning series for functional leaders across our Communities. Each session is recorded, broken into focused modules, and packaged with take-home materials your team can put to work.
Organized by function.
AI Systems for HR
Speeding time to action with safety in mind — a practical tour of the Big 4 AI tools for HR and management workflows.
AI for New Business & Growth
Build three workflows — prospecting, RFP evaluation, and credentialing — customized to how PR agencies win and grow.
AI-Driven Measurement
Move beyond traditional reporting — detect emerging narrative patterns, integrate quantitative and qualitative data, and translate AI insights into credible client storytelling.
Leading the AI-Powered Agency
Pricing, value, firm-wide AI principles, and build vs. buy vs. partner decisions for the agency tech stack.
Built for senior agency leaders.
AI is reshaping the agency business model, from how firms generate demand and staff teams to how they measure outcomes and communicate value to clients. For PR agencies, the challenge is determining how to integrate AI into the agency operating model in ways that strengthen differentiation, protect margins, and deepen client trust.
These sessions are designed for senior agency leaders who already have baseline familiarity with AI and are now focused on practical implementation, strategic implications, and leadership decision-making.